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Clewett, Richard M. ; Ralph Westfall; and Harper W. Boyd, Jr.
CASES IN MARKETING STRATEGY
Publisher: Richard D. Irwin Publishing, Homewood, IL, 1964
As New with no dust jacket. Revised Edition. Fifth Printing. Hard Cover REVISED EDITION, FIFTH PRINTING (June 1966) (stated). Hardcover without dust jacket (as issued). 8vo (6.25 x 9.25"). xi, (ii), 324 pp. Bound in publisher's full blue cloth, gilt lettering and borders on black labels on spine and cover. This is a new, unopened copy in perfect, pristine condition. AS NEW. Contents include sections on Nature and Scope of Marketing; Influence of the Market Upon Marketing Decisions; Channels of Distribution; Selling and Advertising; Pricing; Legislation; and Marketing Program. 8vo - over 7¾" - 9¾" tall. xi, (ii), 324 pp
Item number: 4095
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